Telemarketing is proven time and time again to be the fastest and most cost effective way of building a pipeline of new business. Sophisticated anti-spam software has made it more and more difficult to get an e-mail to prospects and those that get through are normally instantly deleted due to the volume of e-mails decision-makers receive.

 

At MLT we believe there is no substitute for a well informed non-scripted conversation with a decision-maker. Prospects can receive up to 30 sales calls a day and they have become experts in dealing with what they consider to be a pain. Obvious scripted approaches adopted by most telemarketing companies are instantly recognised as sales calls and normally refused.

 

When a prospect receives a call from MLT, they feel like they are speaking to a senior sales person who understands their business issues. This makes us stand out from the usuall cold calls they receive and makes them much more likely to discuss future projects. The end result of this is simply larger numbers of better qualified leads.